inBachs / What It's Like To Work In Music Retail & Marketing

Ever wondered what goes into marketing for a major string instrument brand? Music retail and marketing require a deep understanding of both the industry and the musicians it serves, balancing creative strategy with business growth.

I’m always amazed and the wide array of possibilities that exist within the music industry.

From managing every small detail for brands to crafting campaigns for nationwide retailers, professionals in this field must stay ahead of trends while maintaining strong relationships with educators and performers. Successful marketing in music isn’t just about selling instruments, it’s about building a community and supporting artists at every stage of their journey.

I had the chance to record a conversation with Erin Kessler about what it’s like to work in retail, marketing and managing over 100 private label music brands.