inBachs / Run It Like A Business

Recently I read the book “Run It Like A Business⁠” which presents some really amazing data and strategies for arts organizations looking to increase and retain audiences.

Which is why I was super excited to have the opportunity to interview the author, Aubrey Bergauer.

Our chat explores what it really means to run a performing arts organization like a business, without sacrificing artistic integrity. Known for her transformational leadership at arts organizations, Aubrey shares data-driven strategies for growing audiences, generating new revenue, and improving retention.

We discuss the importance of the newcomer experience, how to turn first-timers into loyal supporters, and what hiring, auditions, and programming might look like for a more inclusive future. I would highly recommend checking out this episode and subscribing to the show if you are interested in stories from musicians, artists, and creative entrepreneurs about their careers and the lessons they learned along their journey.

⁠⁠Listen to this episode and more on Apple Podcasts: https://podcasts.apple.com/us/podcast/outside-the-bachs-with-kelly-riordan/id1657471223 

Listen on Spotify: https://open.spotify.com/show/0el7MBupfvqLBv2lJ3GHjA