inBachs / Proof That Your Studio Can Do It This Summer

Really good studio marketing can be summarized as being an excellent musical citizen of our local community.

Meaning, it’s all about building relationships. That’s what folks mean when they say “word of mouth” - the more professional friendships we build with teachers/business owners/leaders in our area, the more people know we exist and can refer ideal students to our studio business. This is more impactful than paid ads or marketplace listings (in my professional opinion) especially when you are an independent studio, just starting out or not working for a multi-teacher or brick-and-mortar school.

This focus on networking is what built my lesson studio to 43 students in just under 3 months after moving across the country in 2019.

Summer is an awesome time for studio growth because we can promote short-term programming that feels like a low-risk opportunity for potential students to try lessons before committing. Flexible summer lessons packages are my favorite offer, and they convert beautifully for fall lesson enrollment.

Camps can also be helpful, though they are a lot of additional planning. At this stage in studio growth, prioritizing the packages makes a lot of sense.

This post references the free summer workshops we ran last week about retention, programming, and marketing over break. Those sessions were awesome! However we ran them live and not recorded. I just combined the slides and working notebook from that workshop into a resource. I’m calling it an “asynchronous workshop”…which I sort of made up, but I think it works! Here’s that link, just in case it might be helpful: https://kelly438481.typeform.com/to/xF5UeBto